Loto-Québec
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Inspirations
For this project, we had to create two scenes whose look and feel were different from other Loto-Québec 3D ads. We wanted to produce a tangible scene. To give the image a handcrafted look, as if it had been made by hand. Our research led us to inspirations often made of plasticine, very minimalist.
We like the idea of a world seen from a single angle. This allows for a bold design, close to the illustration.
GOLDFISH
Early designs
Character
We imagined characters in 3D, but modeled in such a way as to emphasize their profile. Throughout the process, we made sure to work from the poses done in illustration to work illustration, to achieve a very stylized result.
In the case of this fish, we had to make it look old, funny and a bit lunatic!
Lookdev
The challenge for the CG animation spot was to bring the illusion of stop motion animation technique. We developed materials simulating real life clay to make all the elements look handmade.
The CG shaders have slightly light absorbing surfaces as in the real life clay material and also to simulate a miniaturized scene. The colors and details are in a restricted palette and we use bump and shift maps to generate the surface irregularities of all elements. With noise maps and procedural fingerprints it was possible to control the intensity and amount of texture between each of the objects and maintain consistency between them.
Finally, we animated the textures to add a little more realism to the objects by imitating what happens in real life stop motion.
-Olavo Chagas, lookdev artist
Animation
We wanted to give the animation a 2D and stop motion feel.
To achieve this, we intend to use a variety of tricks:
- Transitions pose to pose snappy, in a few frames only.
- Favouring profile viewpoints on the characters.
- Moving camera, but always in the same angle
- Minimal motion blur
- Render at 12 frames per second
- Slight surface deformation at each frame (from the clay)
To achieve this, we intend to use a variety of tricks:
- Transitions pose to pose snappy, in a few frames only.
- Favouring profile viewpoints on the characters.
- Moving camera, but always in the same angle
- Minimal motion blur
- Render at 12 frames per second
- Slight surface deformation at each frame (from the clay)
Lighting + Compositing
I thought of the lighting as if I were working on a miniature theater set. As in the theater the color of the textures is very important on this project, it gives the general blue tint and creates the effect of depth in the center. This could not have been achieved in light, the set being very small and the fish having to appear very orange.
The character in the foreground is under a spotlight like an actor on stage. When he speaks, he leaves the shadowy area to enter the halo of light in the foreground.
The aquatic effect was obtained thanks to a fog that creates a volumetric effect found in waters where many particles float in suspension. And a texture of caustic projected from a light that comes to finish dressing the scene.
-Laura Gerlier, lighting & compositing
Illustrations integrated into the website
DON'T MISS THE BOAT!
First design explorations
Character
Boats
Environment
Animation
Lighting + Compositing
For the boat sequence, I wanted to reproduce an outdoor lighting as warm as possible. The whites are on the verge of being overexposed, like on a beautiful summer day. The contrasts are strong and the shadows are sharp.
-Laura Gerlier, lighting +compositing artist
Illustrations integrated into the website
Credits
AGENCE - Sid Lee
CLIENT - Loto-Québec
PRODUCTEUR EXECUTIF - Renaud Coté
PRODUCTRICE - Anne-Marie Bousquet
COORDONATEUR - Thomas Monneau
CG SUPERVISOR / DIRECTEUR DE PRODUCTION - François Hogue
CONCEPT ART - Fanny Berthiaume, Marianna Bérard
STORYBOARD - Geraldo Sampaio
MODELING - Sarah Séguin, Karine Masson
TEXTURES/SHADING - Olavo Chagas, Karine Masson
RIGGING - Danilo Pinheiro
SUPERVISEUR DE L'ANIMATION - Patrick Botton
ANIMATION - Aubin Kubiak, Jade Sauvé
SIMULATION - Maude Côté
LIGHTING / COMP - Laura Gerlier
2022
